Less than a year after dropping the Battle.net name, Blizzard is now changing the name of its networking service again, this time to Blizzard Battle.net.
Last September, Blizzard ceased using “Battle.net”, stating there was no longer any need to separate the studio from its connection network given most of us were now familiar with online gaming. However, via a statement yesterday, it seemed Blizzard’s now had a change of heart and has opted to go back to the name used for the network.
“When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging,” Blizzard said in a brief statement. “We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.
“The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.”
TL;DR: it was called Battle.net. Then it wasn’t. Now it is again, with an added word: Blizzard Battle.net. Rejoice.