Never mind demos, betas, and clever teaser trailers. Turns out a one-word tweet is all that’s needed to whip the internet into a frenzy.

Dan Lingen, senior community manager at EA, tweeted this on Saturday. And madness ensued.

Interestingly, despite 20K likes and 10,000+ retweets and what must have surely been a timeline explosion, Lingen hasn’t referred to it again. Which only makes it even more curious, right?

What do you think? Is an announcement imminent?

On the other hand, EA has confirmed that we’ll get Mass Effect Andromeda from March 21 in North America, and March 23 in Europe. So that’s something… I guess.

Short. Sweary. Sarky. Streamer. Spartan. Story-driven games make me happiest. Spectacularly bad at shooters, but loves them. Screams a lot playing horror games, but loves those, too.

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